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You said it on the discovery call: A$1.5M/quarter floor, then A$7M ARR by July 2027. Three Tier 1 participants are carrying 44% of your projected A$4.5M FY revenue, that is an extraordinary growth story and a real concentration risk in the same sentence. This deck shows how a scalable acquisition channel adds A$1.19M of new ARR in Year 1 alone (realistic case), 1.5 paying clients per month on top of the Lumi-fed pace, and replaces concentration risk faster than it can erode. If a Tier 1 participant moves on, the pipeline replaces them. If nothing changes, you grow faster toward the A$7M target. Either way, the load on the three big placements gets shared, and the family-business unit you and Louisa have built keeps running the way it should.
"If we can start generating our own leads from Google and not rely on Lumi for a lot of referrals, that's the play. Lumi has been a genius business move, but it's also where the risk sits."
Michael Baxter, Resilient Life Care · Discovery call, 23 April 2026Lumi is a brilliant feeder system, and the family-business unit you and Louisa have built around it is the reason Resilient is at A$400K a month and not A$40K. But your three Tier 1 participants are 44% of revenue. Each Tier 1 averages ~A$55K of monthly revenue. If two of them leave next month for any reason, you lose ~A$110K of monthly revenue overnight. That's not a marketing problem. That's a system problem.
We worked together on SA1NT. #1 organic rankings across every keyword that mattered, both markets, no paid spend. The engagement closed on a data-led ROI projection. Different industry now, same approach. Below: live keyword volumes, real CPCs, CAC and LTV math, NDIS pricing verified to the 2025-26 NDIA price schedule. The company that delivered Light Me Up Therapy is the one you're hiring here. One operator, full continuity.
You are not starting from zero. You are starting from an exceptional foundation. Here's what changes when the system is in place.
| Area | Right now | With the system |
|---|---|---|
| Lead source | 100% from Lumi referrals + word of mouth. One channel, three Tier 1 clients. | Lumi keeps feeding. On top of that, Google Ads brings hospital discharge planners and family decision-makers directly to a Tier 1-targeted site. |
| Tier 1 concentration | 3 participants = 44% of A$4.5M FY revenue. Each averages ~A$55K monthly revenue. Single departure = ~A$55K monthly revenue drop. | Pipeline producing 1-3 Tier 1-fit enquiries per month inside 90 days. One Tier 1 conversion = entire engagement payback. |
| Resilient website | E-commerce template platform. Phone number is the H1 on every page. No structured data. No tracking installed. 7 indexed pages. | Custom-coded WordPress site. Three priority pages (Hospital Transition, SIL by Suburb, 24/7 Complex Care). Schema for FAQ rich results. Tracking live before launch. |
| Lumi website | Some minor copy clean-ups identified across the homepage. Pre-launch hygiene items reviewed privately before publication. | If Lumi is in scope: rebuild positions Lumi as the specialist in complex transitions, with all pre-launch items confirmed quietly off the deck. |
| Tracking + attribution | Zero analytics installed on either site. You don't know which dollar of marketing brought which participant. | You'll see enquiry → consultation → signed → revenue, by source. Plays straight into your existing Google Analytics fluency from your SA1NT days. |
| Reviews + reputation | No Google review monitoring. Mental-health-adjacent providers can see review feedback shaped by participant circumstances as much as by the care delivered. | Review response within 48hrs, NDIS-compliant, supportive tone. Reputation actively managed in a way that protects the team and the participant. |
| Geographic reach | Melbourne + Brisbane (Caboolture). Sunshine Coast + Gold Coast as "we go where it makes sense" but no marketing presence. | Phase 1 covers Melbourne metro + north Brisbane. Sunshine Coast + Gold Coast extension when roster supports. |
| Revenue trajectory | A$400K monthly revenue. Trajectory dependent on Lumi feeding pace + roster capacity. A$1.5M/quarter floor target. A$7M ARR target by July 2027. | A$1.19M of new ARR added in Year 1 (realistic case), 1.5 paying clients/mo on top of the Lumi-fed organic pace. Pipeline ramped to steady-state by end of Year 1, on track to A$7M target. |
We don't run one thing and wait. We build everything at the same time so revenue flows from multiple directions at once.
Strategy is the easy part. The reason most paid-acquisition campaigns leak budget is the dozen tactical decisions between the brief and the launch. Here is what we'd actually run on your account, with the plain-English version under each technical line so you and Louisa can react to both.
TechnicalEvery form fill captures a unique Google click ID into your CRM. When a participant signs and starts billing 4 to 12 weeks later, that signed value gets pushed back to Google Ads via offline conversion imports, so smart bidding optimises against actual revenue, not form-fills.
TechnicalThree primary conversions tracked: form submission, phone call duration over 60 seconds, calendar booking. Secondary observation events (page-time, scroll depth, email click) tracked but not optimised against. If you're already on Splose for participant intake we plug into that, otherwise tracking lives in your existing CRM directly.
TechnicalDays 1 to 21: Maximize Conversions, no caps, gather signal. Days 21 to 60: shift to target cost-per-acquisition once 30+ conversions have landed in a 30-day window. Days 60+: graduate to target ROAS only after offline conversion imports are pushing real revenue back, so the algorithm has actual closed-deal data to optimise against.
TechnicalDay-1 shared negative list of 200+ recruitment terms (jobs, career, employment, vacancy, hiring, salary, training course, certificate, qualification), DIY and research terms (free, template, calculator, what is, eligibility self-test), and competitor brand terms outside defensive bidding. List updated weekly from search-term reports.
TechnicalEvery ad copy reviewed against Google's Healthcare and Medicines policy (no "guaranteed outcomes" language, no specific clinical claims, no exploitation of vulnerable persons) and the NDIS Code of Conduct (no inducement language, no implied referral fees). Schema markup for HealthcareOrganization and LocalBusiness validated against rich-result requirements.
TechnicalLive performance dashboard updating daily, accessible to you and Louisa from Day 10. Funnel view from impression to click to enquiry to NDIS-fit-enquiry to consultation to signed to revenue. Geo and time-of-day heatmaps. Source and medium overlay. Weekly written brief every Monday with action items, not just numbers.
NDIS-registered therapy provider, Australian, same regulatory framework you operate under. Same team you'd be hiring here ran the account end to end. Numbers below are 12 months of live spend, triple-checked against the Google Ads account.
One Performance Max volume engine plus one Search campaign on therapist-finder terms. Four PMAX asset groups across the priority service categories. Negative-keyword shared list day one (recruitment, DIY, competitor brand).
Sydney PMAX A$1.50 CPA, Perth A$3.05, Melbourne A$8.71. Melbourne healthcare CPCs run 2-3x Sydney's structurally. The Melbourne floor is what we'll use to calibrate Resilient projections, not the Sydney number.
Same compliance review (Healthcare ad policy + NDIS Code of Conduct), same conversion-action discipline, same negative-keyword playbook, same offline conversion imports feeding signed-deal value back to smart bidding. Same senior PPC specialist on the day-to-day.
Pia, the founder at Light Me Up Therapy, is happy to take 5 minutes on WhatsApp to talk about how we run her account. Tomas can share her number after Monday's call. Direct word from someone in your regulatory framework, no agency-pitch in between.
Every number below is live Australian Google Ads search volume and CPC, pulled this week. 56 keywords analysed, organised into the four campaigns we'd build. Total measurable monthly volume across the priority cluster: ~30,000 searches/month. Average CPC across high-intent terms: A$5-15.
| Keyword | AU vol/mo | CPC (AUD) | Comp. | Why it matters |
|---|---|---|---|---|
| Cluster 1 · Hospital Discharge (highest LTV per click) | ||||
| ndis hospital discharge | <10* | est A$10-15 | LOW | Sub-threshold but PMAX picks via theme matching |
| ndis hospital transition | <10* | est A$8-12 | LOW | Nascent term, growing with NDIA hospital liaison reforms |
| hospital to home ndis | <10* | est A$7-12 | LOW | CSBS positioning here, low competitive density |
| complex care hospital discharge | <10* | est A$8-16 | LOW | Highest opportunity ratio in cluster, near-zero competition |
| post hospital ndis support | <10* | est A$6-12 | LOW | High-intent, family decision-maker term |
| Cluster 2 · Supported Independent Living (highest volume + intent) | ||||
| supported independent living | 1,900 | A$8.19 | LOW | Head term, dominated organically by ndis.gov.au, paid lane open |
| sil accommodation | 720 | A$8.73 | MEDIUM | Family decision-maker accommodation searches |
| sil provider | 590 | A$10.56 | MEDIUM | High commercial intent, geo-modifier multiplies |
| sil home | 480 | A$7.80 | LOW | Home-first positioning, family research stage |
| ndis sil | 480 | A$6.40 | LOW | Specific intent, cheap CPC |
| sil melbourne | 110 | A$13.09 | LOW | Geo-targeted, premium CPC, qualified searcher |
| sil vacancy | 110 | A$6.16 | MEDIUM | Active need, time-sensitive intent |
| Cluster 3 · Geo + Local NDIS (defensive + volume) | ||||
| ndis provider near me | 2,900 | A$5.74 | MEDIUM | Local-pack adjacent, GBP-optimisation pairs perfectly |
| ndis melbourne | 590 | A$5.85 | MEDIUM | Brand-defensive Melbourne metro |
| ndis provider brisbane | 480 | A$10.16 | LOW | Brisbane provider research, low competition |
| ndis brisbane | 390 | A$5.42 | MEDIUM | Brand-defensive Brisbane metro |
| ndis gold coast | 170 | A$10.56 | MEDIUM | Phase 1.5 expansion target |
| ndis sunshine coast | 110 | A$6.97 | MEDIUM | Phase 1.5 expansion, cheap |
| ndis registered provider melbourne | 110 | est A$8-13 | LOW | Trust-signal-led searcher, qualified |
| ndis caboolture | 50 | A$14.75 | MEDIUM | Your Tier 1 client lives here. Defensive lock. |
| Cluster 4 · Support Worker + Coordination (volume + cross-feed) | ||||
| disability support worker | 14,800 | A$3.69 | MEDIUM | Mostly recruitment intent (job-seekers). Negative-matched at campaign level, captured in the 25-45% NDIS-fit filter |
| ndis support worker | 4,400 | A$7.15 | MEDIUM | Mixed family/recruitment intent, brand-relevant on filtered subset |
| ndis support coordinator | 4,400 | A$5.68 | LOW | Lumi coordinator-side primary keyword (Plan 3 Day 1, Plans 1-2 Phase 2) |
| support coordination brisbane | 390 | A$6.05 | MEDIUM | Lumi cross-feed entry |
| support coordination melbourne | 320 | A$6.78 | MEDIUM | Lumi Melbourne primary lane |
| ndis plan management | 3,600 | A$24.01 | MEDIUM | Adjacent service for Lumi expansion (high CPC = high LTV signal) |
* Sub-threshold = under ~10 searches/month at the keyword level. Doesn't mean zero traffic; means demand sits in long-tail variants picked up by Performance Max via theme matching.
Numbers below are validated against real keyword volumes, real CPCs, healthcare PPC industry benchmarks, and the Light Me Up Therapy account data. Initial budget split A$1,250 / A$900 / A$750 / A$600 = A$3,500 total. Reallocated weekly across campaigns as conversion data lands. No estimates that don't trace back to verifiable inputs.
Geos: Melbourne primary, north Brisbane secondary. Four asset groups (Hospital Discharge, SIL, Complex Care, 24h). Calibrated directly to Light Me Up Therapy account data: PMAX delivered A$1.50 CPA Sydney, A$3.05 CPA Perth, A$8.71 CPA Melbourne (1,385 conversions on A$34,366 spend). LMUT volume skewed toward therapy + recruitment intent, so we calibrate Resilient to the Melbourne PMAX number (A$8.71) as a floor, not the cheaper Sydney number.
Math: A$1,250 / A$30-90 CPA = 14-42 enquiries. Mid scenario uses A$60 CPA = 21 enquiries.
Highest-intent campaign. The head term "ndis hospital discharge" is sub-threshold (under 10 searches/mo at the keyword level), so the campaign targets long-tail variants picked up by exact match (e.g. "ndis hospital discharge melbourne", "post hospital ndis support"). Estimated CPC A$10-15 based on industry healthcare PPC benchmarks (LocaliQ 2025) and observed competition from A1 + Inspire Support + Ambition Health. One Tier 1 conversion = A$400-800K LTV.
Math: A$900 / A$12 mid CPC = 75 clicks/mo. 75 × 4-6% conv = 3-5 enquiries/mo.
Live keyword data: "supported independent living" 1,900 searches/mo at A$8.19 CPC · "sil accommodation" 720/mo at A$8.73 CPC · "sil provider" 590/mo at A$10.56 CPC · "sil home" 480/mo at A$7.80 CPC · "sil melbourne" 110/mo at A$13.09 CPC. Pairs with programmatic SIL by Suburb pages built into Phase 1. Suburb modifiers run cheaper than head terms with higher conversion intent.
Math: A$750 / A$10 mid CPC = 75 clicks/mo. 75 × 3-5% = 2-4 enquiries/mo. CPC weighted by keyword volume.
Live keyword data: "complex care ndis" 40/mo at A$5.70 CPC · "ndis caboolture" 50/mo at A$14.75 CPC (defensive lock around your Tier 1 client). Head terms "24/7 complex care" and "ndis complex care melbourne" are sub-threshold but PMAX picks up demand via theme matching. Lowest volume, highest LTV per win. One conversion at this tier covers all four campaigns for ~12 months.
Math: A$600 / A$10 mid CPC = 60 clicks/mo. 60 × 3-5% = 2-3 enquiries/mo. Caboolture defensive bid: 50 searches × A$14.75 = A$735 max possible monthly spend in that geo (trivial).
Built from real inputs: blended Search + PMAX CPC (A$10-11 volume-weighted from live AU keyword data, see kw table above), healthcare PPC conversion rates (LocaliQ 2025 benchmark: 5.51-11.62%), NDIS-fit filter (estimated 25-45% of total enquiries are Tier 1/2 fit, the rest are recruitment, Tier 3, or wrong-fit and get filtered out at intake. Modelled from the LMUT lead-quality split, conservatively widened for the higher-LTV Resilient market), NDIS consultative lead-to-client conversion (15-25% of fit enquiries, accounts for plan-approval cycles 4-12 weeks, family decision-making, roster capacity), Resilient blended ticket A$66K/year on the existing 50-client base, scaling to ~A$80-90K as the Tier 1/2 mix matures.
| Scenario | Enq/mo | NDIS-fit/mo | Clients/mo | CAC (fully loaded) | Payback period | Yr 1 ARR | Year-1 ROAS* |
|---|---|---|---|---|---|---|---|
| Conservative · 5% CR, 35% fit, 20% close | 1.1 | 5.6 | 1.1 | A$5,227 | ~1 month | A$871K | 12.6× |
| Realistic · 6% CR, 40% fit, 20% close | 1.5 | 7.6 | 1.5 | A$3,833 | ~3 weeks | A$1.19M | 17.2× |
| Optimistic · 8% CR, 45% fit, 25% close | 2.8 | 11 | 2.8 | A$2,054 | ~2 weeks | A$2.22M | 32.1× |
* Year-1 ROAS = first-year revenue per client (A$66K blended) ÷ fully-loaded CAC. Industry healthcare-PPC benchmark: 3-5×. The deck deliberately leads with annual ROAS rather than 7-year LTV:CAC ratios, which inflate the headline numbers. The 7-year LTV:CAC equivalents are 88× / 121× / 225×, defensible but easy to dismiss as theatre on a numbers-fluent read. Annual ROAS is the honest read of paid-acquisition performance. Conservative CR of 5% sits at the bottom of the LocaliQ healthcare benchmark range (5.51-11.62%), intentionally pessimistic. Conservative floor (1.1 paying clients/mo at 12.6× annual ROAS) sits above the existing Lumi-fed organic pace, this is paid clients ADDED on top of Lumi, not a replacement for it.
Calculation walkthrough (Realistic): A$3,500/mo ÷ A$11 weighted CPC = 318 clicks/mo. 318 × 6% conversion = 19 form-fill enquiries. 19 × 40% NDIS-fit filter = 7.6 Tier 1/2-fit enquiries. 7.6 × 20% close rate = 1.5 paying clients/mo added on top of the Lumi-fed organic pace. 1.5 × 12 months × A$66K ticket = A$1.19M Year 1 ARR. Fully-loaded CAC = (A$3,500 ad + A$2,250 management) ÷ 1.5 = A$3,833. LTV (7yr × A$66K) = A$462K. LTV:CAC = 121× (every A$1 spent returns A$121 over 7 years).
Roster calibration: Realistic 1.5 paid clients/month sits inside your current 1-2 placements/month roster pace. If Lumi keeps feeding 1-2 organically and the pipeline adds another 1.5, that's 2.5-3.5 net adds/month. If your roster signals pause, ad budget throttles down within 24 hours via WhatsApp from you or Louisa, billing prorates to days-active. Hard-coded into the workflow, not a contractual nice-to-have.
Per-campaign vs aggregate reconciliation: The four campaign cards above show best-case asset-group enquiry ranges (sum 20-54/mo) before search-term cleanup, budget reallocation across campaigns, and PMAX learning-phase loss. The aggregate projection table accounts for those frictions. Treat the projection table (Conservative 16, Realistic 19, Optimistic 25) as the conservative read of total enquiries, and the campaign cards as the upper bounds of what each individual campaign can deliver before reallocation.
LMUT comparable: Light Me Up Therapy spent A$34,366 across 12 months for 1,385 conversions (A$24.81 blended CPA on therapy-finder traffic). Same NDIS regulatory framework, different keyword intent. Resilient's complex-care market has higher CPCs and lower volume than therapy, so we calibrate to the Melbourne PMAX number (A$8.71 CPA) as our floor, not Sydney's A$1.50.
Tier 1 multiplier (additive, not modelled above): Two of your three current Tier 1 clients arrived through hospital discharge, but we will not project that as paid-acquisition certainty. If one Tier 1 hospital transition lands in Year 1 = A$400K-A$800K LTV alone, on top of the steady-state numbers above. Realistic Year 1 expectation including 1 Tier 1 win: A$1.59M-A$1.99M ARR added. First Tier 1 paid-acquisition win expected Day 120-180. Tier 2 mid-tier first revenue expected Day 60-90. Tier 1 wins arriving after the engagement ends still pay back the full A$46K several times over, account access transfers to you on exit.
Quick technical audit on both sites. Given your existing Google Analytics fluency from your SA1NT days, integration on your end is signing in once and granting access. We do the rest.
All five providers you named on the call. Plus Resilient + Lumi at the bottom (current state vs what we'll fix). Each card: socials, ads activity, tech stack detection. Three of five competitors are not running Google Ads. That's the open lane.
Lumi is Louisa's specialist support coordination service. Established coordination book, NDIS-registered, Melbourne-based, with its own clients, its own SC bench, and its own growth target separate from Resilient. The Phase 2 work in this engagement grows Lumi's standalone book directly: coordinator-side keyword targeting, Lumi's own positioning as the specialist for complex transitions and hospital discharge planning, Lumi's own conversion pipeline. We measure Lumi success by Lumi's own client growth, not by how many referrals it generates for Resilient.
That said, the structural cross-feed is real and worth naming honestly: when a Lumi client needs direct support work, they can be referred to Resilient with zero handoff friction. When a Resilient enquiry needs coordination first, Lumi can pick it up. That's a flywheel no other SC-plus-support-work pairing can replicate, because no other pairing is run by one family operating both businesses. Two businesses, run by one family, that happen to compound when run alongside each other.
Plan 3 picks up both businesses on Day 1. Plans 1 and 2 sequence Resilient first and Lumi as Phase 2. Either way, Lumi keeps growing its own book, on its own merits.
Total time commitment from you across the 90 days: roughly 6 hours of calls plus copy + concept sign-off. We handle everything else.
Reporting cadence: live dashboard access from Day 10 (you and Louisa both get logins). Weekly written brief every Monday. Monthly performance review on a video call. Daily account monitoring sits with the senior PPC specialist, escalations to me on WhatsApp.
We worked together at SA1NT, where I organically ranked the brand #1 for every keyword that mattered, in both the US and Australian markets. No paid spend on SEO. Pure organic strategy with a data-led ROI projection at the start that closed you on the engagement. Same approach applied to a much higher-LTV market here.
Background in biomedical sciences (Galway), working with healthcare and clinic operators in Australia, the UK and the US since 2021. Now founding director of Clinic Success Partners. I run strategy, ad budget allocation, the dashboard, the weekly brief and the monthly review. Directly accountable to you and Louisa, WhatsApp-accessible for anything urgent.
+ senior Google Ads specialist on the account. Day-to-day execution sits with a senior PPC operator: campaign builds, bid management, PMAX asset-group iteration, search-term cleanup, conversion feedback loops. Healthcare and lead-gen vertical experience, including the Light Me Up Therapy NDIS account. Strategy comes from me, tactical execution sits with the specialist. Campaigns watched daily, not weekly.
The same company you're hiring for Resilient delivered these numbers. CSP NDIS engagement, Australia, 2025. NDIS-registered provider (Moorabbin VIC HQ). Direct comparable: same regulatory framework, same family-decision buying journey, geographically Sydney + Melbourne + Perth + Brisbane. Numbers triple-checked against the Google Ads account.
Same business, twelve months from today, depending on which decision gets made on this call.
Twelve months from today, you're still at A$400-450K monthly revenue. Lumi keeps feeding referrals, but the rate of new Tier 1 fits has slowed because Lumi's coordinator network is saturated. Two of your three Tier 1 clients have had plan reviews and minor adjustments, monthly revenue drops by A$25-40K. The A$7M July 2027 target is now running 9-12 months behind schedule.
Twelve months from today, the engagement has added A$1.19M of new ARR (realistic case), Resilient is sitting at ~A$5.7M run-rate, comfortably inside your A$1.5M/quarter floor and well-positioned for the A$7M July 2027 target. The hospital discharge channel is producing 1-3 Tier 1-fit enquiries per month, replenishing concentration risk faster than it can erode. Lumi Phase 2 is repositioned and growing its own coordination book in parallel. You and Louisa check the dashboard once a week, see exactly which channel brought which placement, and the marketing runs without your daily input.
Four homepage mockups, already built and live. Click any thumbnail to walk the working design on desktop or mobile. We built two directions for each business so you and Louisa can react to a pair, not a single take. Pick one for each site, hybrid the strongest sections, or send feedback and we iterate.
→ View all four mockups in one place (hub page)Every plan ships the same work: WordPress site build, four Google Ads campaigns, SEO foundations, local SEO and reviews, full tracking install, weekly written brief, monthly performance review, pause-without-penalty during roster constraints. Direct-to-Google ad spend (A$3,500/mo total at launch, Resilient primary with Lumi cross-feed allocated as data warrants) is your money paid to Google, separate from our retainer. Ad spend is adjustable upward to A$5K-7K/mo as your roster supports more enquiries.
Plus your direct-to-Google ad spend: A$3,500/month. Your money, paid to Google, separate from us. Adjustable as your roster supports more enquiries.
| Item | Plan 3 (recommended) | Same period · monthly path |
|---|---|---|
| Management (8 months effective) | A$18,000 | A$24,000 |
| Resilient website (WordPress custom-coded) | FREE | A$5,000 |
| Lumi website (WordPress custom-coded) | FREE | A$5,000 |
| Setup fee (bundled in) | FREE | A$2,000 |
| 1 revision of each website included | FREE | ~A$1,500 |
| Total to CSP across 8 months | A$18,000 | A$37,500 |
| Ad spend (your money direct to Google) · 8 × A$3,500 | A$28,000 | A$28,000 |
| Fully loaded total over 8 months | A$46,000 | A$65,500 |
Plan 3 saves A$19,500 vs the equivalent monthly path (A$18K vs A$37.5K on our side, same A$28K ad spend either way). Plus you lock the operator and ship with momentum.
| Outcome scenario · Year 1 | ARR added | Break-even at |
|---|---|---|
| 1 × Tier 1 hospital transition (A$800K LTV/yr) | A$800,000 | 3 weeks of billing |
| 1 × Tier 2 mid-tier (A$160-185K LTV/yr · matches Engine 2) | A$175,000 | ~3 months |
| Realistic scenario · 1.5 paying clients/mo (Year 1 ARR added) | A$1.19M | ~2 weeks at full-pipeline run-rate |
| Resilient blended average · 1 single client | A$66,000 | ~8 months |
Because three Tier 1 clients are 44% of revenue. Each averages ~A$55K of monthly revenue. If one moves to aged care or has a plan review and adjustment, you lose ~A$55K of monthly revenue overnight, with no replenishment pipeline. The system is insurance against what isn't broken yet, plus a scalable path toward your A$7M July 2027 target that doesn't require Lumi to magically find more SCs.
Pause-without-penalty is contractual, written into the SOW for all three plans with a 24-hour SLA on ad pause and management-fee proration to days-active. WhatsApp from you or Louisa triggers the pause, written follow-up confirms it within the same business day. Realistic scenario produces 1.5 new clients/month, calibrated to your existing 1-2 placements/month roster pace, the cap throttles automatically against intake-capacity signals you control.
It does not work the way you need it to. Both sites are on an e-commerce template platform. The phone number is the H1 on every Resilient page. Schema is zero. Tracking is zero. 7 indexed pages won't rank against A1's 60+ suburb pages, CSBS's HDAA-accredited service pages, or Hikma. The cost of staying isn't zero, it's the leads you lose to competitors with proper hospital discharge pages.
WordPress, custom-coded, not a template. Built for SEO and conversion, not for selling products. The Shopify / e-commerce platform on the current sites is the root cause of half the technical findings.
Same operator who organically ranked SA1NT #1 across every keyword in US + AU is on this account, with a senior Google Ads specialist on the bench for daily execution. No junior handoff. The Light Me Up Therapy NDIS work is in the same regulatory framework as yours, with documented numbers (A$1.50 PMAX CPA in Sydney). One NDIS provider per metro, attention isn't split.
Keyword targeting filters at the source. "Hospital discharge NDIS Melbourne" doesn't bring you a 2hr/week support worker enquiry. "24/7 complex care" doesn't bring Tier 3 community-access. PMAX uses your conversion data to compound this. Lead form has tier-distinguishing fields so you can triage before calling back.
Plan 1 (Monthly) is rolling with 30 days notice. You can walk any time. Plan 2 and Plan 3 are paid upfront and are higher-commitment by definition. If you want flexibility, start on Plan 1 and convert at month 2 or month 3 if you want the savings. Cancellation is one email.
Plan 3 covers both. On the discovery call you said "bang up a quote for me for the two websites and the Google management". Plan 3 is that quote: both websites free, both entities live in the pipeline, Lumi listing audit included, full coordinator-to-support-work cross-feed.
Plan 3: both Resilient + Lumi websites kick off Day 1. Pre-launch hygiene items reviewed privately before publication. Lumi Google Ads launches around Day 60 once Resilient first-wave data lands. Plans 1 and 2: Resilient only at launch, Lumi sequenced as Phase 2 (typically Day 90-120) once Resilient stabilises. Either way, the cross-feed referral path between businesses is hard-coded in form/intake handling from the start.
A$3K/month buys a junior or part-time freelancer who needs to learn NDIS from scratch and won't have NDIS Code of Conduct fluency. Senior strategy plus four years of NDIS-vertical work. In-house = salary commitment + recruitment overhead + you managing them. We are an outcome commitment with pause-without-penalty.
Honest answer: yes, in the sense that we offboard providers who aren't a fit. No, in the sense that we don't offboard providers we know how to serve. Past offboardings were always for specific reasons (mismatched expectations or wrong business stage, never about effort or care). Michael, you're a returning relationship from SAINT. Louisa, this is a new working relationship for us. The family-business unit, articulated growth target, and clear constraint we know how to remove are exactly the conditions where we deliver. That's the opposite of a fit risk.
They shouldn't be, until we have explicit written consent. Concept mockup case studies are anonymised by default. Consent audit happens in Week 2. Stays anonymised unless you and the participant or family explicitly agree. NDIS Code of Conduct, hard rule.
For your category, no. NDIS hospital discharge is high-stakes. AI Overviews surface ndis.gov.au + provider sites as citations. Schema markup on the new site (FAQPage, HealthcareOrganization, sameAs to NDIS Commission) makes Resilient citable in AI Overviews, not just classic Search. We design for both.
Honest math. Worst case: Plan 3, ad spend doesn't return a single conversion in 8 months, you stop. Out A$18K paid to us + A$28K ad spend to Google = A$46K total fully loaded. You keep both custom WordPress websites, the tracking infrastructure, and all account access. Meaningful but ~1% of FY revenue. The conservative scenario in the projection table (12.6× annual ROAS, 1.1 paying clients/mo on top of Lumi) is intentionally the floor. If we're not at conservative by month 4, we have an honest "extend or stop" conversation, you're not held to anything beyond what's already paid.
Yes, that's a real operational reality, especially in mental-health-adjacent care. Protocol: every review responded to within 48 hours, factually, supportively, NDIS Code of Conduct compliant. Never engage with unfair content publicly. Redirect to private resolution. The response itself becomes a trust signal for the next family reading the reviews, and the participant's dignity stays intact.
Visitor tracking is non-PII at form-fill stage (cookies + page-event data only). PII (name, contact, situation) is collected only when a visitor explicitly submits a form with informed consent. GA4 hosted in Australian region, 14-month retention. NDIS Code of Conduct + Privacy Act 1988 + Health Records Act 2001 (Vic) compliant by design. Hospital outreach sent only to discharge planners you approve by name, not bulk lists.
Days 28-30: site live, ads launched. Days 30-60: first enquiries. Days 60-90: first Tier 2 mid-tier conversions. Days 120-180: first Tier 1 paid-acquisition wins. NDIS plan-approval timelines mean signed-and-billing usually lags first-enquiry by 4-12 weeks. Tier 1 wins arriving after the engagement ends still pay back the full A$46K several times over, account access transfers to you on exit, no clawback.
No. We install everything. Given your Google Analytics fluency from your SA1NT days, integration on your end is signing in once and granting access.
Honest answer: we're not. CSP works mainly with aesthetic clinics, and Light Me Up Therapy is our one current NDIS account. The case for hiring us isn't "NDIS specialist" because that's not true and you'd see straight through it. The case is: same operator who organically ranked SA1NT #1 across US + AU is on this account, the senior PPC specialist running LMUT day-to-day handles your tactical execution, and we've already done the regulatory review (Healthcare ad policy + NDIS Code of Conduct) once for Pia at LMUT under the same framework you operate under. NDIS-vertical agencies typically serve 30+ NDIS clients on the same generic playbook. We'd be one of two NDIS accounts, with Resilient getting metro-exclusivity. That's the trade.
Phase 1 covers Melbourne metro + north Brisbane (Caboolture). Sunshine Coast + Gold Coast extension scope kicks in around Day 45 once we have clean attribution from the Phase 1 launch. Plan 3 includes the SIL by Suburb programmatic build for both extensions baked in. Earlier extension is fine if your roster supports it sooner.
Strategy and the relationship sit with me, the same operator who paced your SA1NT engagement. Day-to-day Google Ads execution sits with a senior PPC specialist on the bench: campaign builds, bid management, asset-group iteration, search-term cleanup, daily monitoring. Same continuity on relationship, professional bench depth on tactical work.
Three options. (1) Continue at A$3-4K/month rolling. (2) Renew on another 6-month upfront for the same pricing. (3) Stop. The IP transfers. Account access until you walk us out. You're never locked in beyond what you've already paid for.
Take the time you need. There's no deadline on Plan 3 pricing or the A$2,000 setup inclusion. Talk to your team, sleep on it, ask follow-up questions. We don't run a fake-scarcity playbook. Same-metro exclusivity (one NDIS provider per metro) is a hard rule we honour from when we agree on terms forward.
Pipeline source tagging at intake. Every enquiry tags as "Lumi", "Google Ads · [campaign]", "Organic", "Direct". Weekly which channel brought which client. We never claim Lumi-sourced wins as ad-driven. Math holds because Google Ads only needs to bring incremental clients above your existing Lumi pace.
You're at A$400K monthly with three Tier 1 clients carrying 44% of revenue and no replenishment pipeline. Plan 3 = A$2,250/mo effective across 8 months (both websites included free) plus your direct A$3,500/mo ad spend to Google, the team that ranked SAINT #1 installs Google Ads + two custom WordPress sites + real attribution across both entities, one Tier 2 conversion pays the A$18K management fee back in ~5 weeks of billing, one Tier 1 win pays the whole fully-loaded A$46K engagement back inside 3-7 weeks.
Plan 3 is A$18,000 paid upfront for 8 months of management across Resilient + Lumi. Effective A$2,250 / month. Both websites included free. A$2,000 setup bundled in (no deadline gating). Ad spend is A$3,500/month direct to Google, your money to Google, separate from us. Total fully loaded over 8 months: A$46,000. One Tier 1 hospital-transition conversion is worth A$400-800K in Year 1 LTV alone. Less than one new average client pays the whole thing back. Take the time you need to decide.
